On September 18, 2014 Ideavelop in co-operation with Verbos Business Consulting presented the findings of the market study ‘Green Opportunities with an Orange Touch in Colombia’ with regards to the horticultural developments in Colombia and the opportunities for Dutch companies in this field (protected production).

The complete report can be downloaded for free via the following link:

Please contact us if you have any specific questions. Following this presentation we are currently preparing a trade mission to Colombia from 16-18 March 2015. Please find more information here and a draft program will be published on this website in due course.




Since January 2012, Ideavelop as coordinator and participant is involved in the planning and execution of various trade promotion activities together with a cluster of 18 Dutch companies.

This program is financially supported by RVO, part of the Ministry of Economic Affairs, Agriculture and Innovation in the Netherlands. This cluster develops its activities under the brand name ‘NethWork’ which symbolizes the strength of a group of renowned Dutch companies in horticulture, all offering complementary services and products and its will to build sustainable business networks in the upcoming market of Central America.

NethWork intends to be an innovative and sustainable partner for growers, traders and investors in Central American and invites them to Think Orange, Grow Green.

For more information on ‘NethWork’, its members and its activities, please go to and/or the related social media pages of Facebook, LinkedIn, Twitter and Youtube. You can also contact Edwin Smit or Renee Snijders directly if you have any additional questions.